Revenue Growth

Saluting Innovation @ JM Smucker

Saluting Innovation at JM Smucker for exceeding the industry standard of revenue growth from innovation. In 2013 JM Smucker set their internal target for new products to contribute 1% growth; their products introduced last year delivered 9% of the company’s net sales. Smuckers booming success is largely due in part to their keen eye on market trends.