Saluting Innovation @ Nike

Saluting Innovation at Nike for successfully reinventing the ‘bare foot’ and capitalizing on the rise of studio-type workouts including Pilates, yoga, dance and the ballet-inspired Barre. Women everywhere are spending more time in the studio. Traditionally these forms of exercise are performed barefoot to allow maximum flexibility and grip of the feet however, as the barefoot studio trend spread, so did hygienic problems. This is where Nike stepped in and created something never done before. They launched a better-than-barefoot experience in a three-part footwear system: wrap, ribbon, and flat designed to give women the flexibility and comfort of being barefoot without worrying about the cleanliness of the studio floor. We salute Nike for their keen sense of awareness of marketplace trends and solving a problem by introducing a breakthrough innovation in studio fitness.