Saluting Innovation at Nordstrom Innovation Lab’s for producing a mobile technology that allows customers to create a shopping profile consisting of shopping preferences and online purchase history. When you enter a Nordstrom store, your profile is automatically pushed to salespeople leading to a better shopping experience. In an attempt to further integrate online and offline, they developed an application that customers can download. They have essentially combined the customization aspect of online shopping with the in-store quality service provided by personal shopping. This app is opt-in only to ensure that privacy is not violated in any way. We salute Nordstrom for continually striving to create the finest customer shopping experience both online and in the traditional store space.