market

Portfolio Question #1

Portfolio Question #1

How are our recently launched innovations performing in market? 

Innovation portfolio reviews are exercises in uncertainty. We spend hours discussing technical feasibility, revenue forecasts, launch date projections, estimated costs to complete, and customer uptake rates. In most cases, the only number that is certain is how much we have already spent on a particular initiative – and we are trained to ignore this information as irrelevant to the decisions before us. So we are left to do our work based on estimates and projections.