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What's the Big Idea?

What's the Big Idea?

There has been a lot of chatter lately about big ideas. From Google’s “Moon Shots” to Elon Musk’s Hyperloop, entrepreneurial innovators are challenging themselves and the market to think big. This has not always been the sole province of the entrepreneur. I had the privilege of working in Bell Labs for a couple of years when the scientists and engineers there were working on technology that was ten times as powerful as what was currently in the market. They were unconstrained in their pursuit of ideas.