Successful PLM programs are led by a business sponsor with IT support, not the other way around. The executive sponsor should be able to clearly articulate the strategic imperative using language that resonates with all of the affected business functions. Strong sponsorship is critical to overcoming inevitable obstacles and typically short corporate attention spans.
The highlight of my week was speaking at an industrial client’s internal “Growth & Innovation Forum” in Allentown, PA. The event gathered hundreds of innovation professionals from within the company to talk about the opportunity to drive growth from innovation. Dozens of other people from around the world participated via live video link even though in some places it was the middle of the night.