Rampant Incrementalism

Radical Innovation

Radical Innovation

When conducting secondary research for The Chief Innovation Officer’s Playbook I came across a book review in the Harvard Business School Archive. The review was of a book published in 2000 titled Radical Innovation: How Mature Companies Can Outsmart Upstarts.

Chronic Problem #4 – Rampant Incrementalism

Chronic Problem #4 – Rampant Incrementalism

New product portfolios are overwhelmed with small, incremental, low-risk initiatives that have commensurately small, short-term, low risk payoffs. These range from minor product, packaging and labeling tweaks that do not affect the substance of the product, to small line extensions and product improvements that are not likely to move the needle on sales, margins, or market share.