Over the past few weeks I have written about ten different innovation metrics. While innovation is complex, and there is no single secret to success, the most powerful lever available to the Chief Innovation Officer, however, may be the measure, analyze and act cycle. Innovation thrives on clarity and a good measurement system can generate insight into what is driving results.
I spoke at a conference last week on the challenges of delivering organic growth through innovation in the high tech industry. The talk was more than just a good excuse to go to Las Vegas. We covered some serious issues. My team analyzed investment in R&D and rates of revenue growth for the industry for the four year period of 2008 - 2011. We found an R&D effectiveness ratio of less than 50%.