Product Portfolio

Chronic Problem #4 – Rampant Incrementalism

Chronic Problem #4 – Rampant Incrementalism

New product portfolios are overwhelmed with small, incremental, low-risk initiatives that have commensurately small, short-term, low risk payoffs. These range from minor product, packaging and labeling tweaks that do not affect the substance of the product, to small line extensions and product improvements that are not likely to move the needle on sales, margins, or market share.