Product Launch

Innovation Measures #7 – Innovation Vitality Index

Innovation Measures #7 – Innovation Vitality Index

Our continued exploration of innovation metrics brings us to a classic that has been widely adopted by leading organizations to measure the effectiveness and productivity of their investments in innovation. The innovation vitality index is most often calculated as the percentage of gross revenue generated from products that have been launched in the past three years. In its pure form it measures the turnover of the firm’s product portfolio to ensure that it is continually being refreshed.

Fallacy #7 – Success is Getting to Launch

Fallacy #7 – Success is Getting to Launch

Anyone that has seen a product through the development cycle and into market knows that it is an exhilarating, exhausting, and often emotionally draining exercise that can leave a team feeling both happy and tired. Considering the odds of success, launch is a milestone worthy of celebration.