Marketing

Fallacy #4 – Innovation Cannot be Scheduled

Fallacy #4 – Innovation Cannot be Scheduled

While it is true that certain technological breakthroughs come with a high degree of schedule uncertainty, the vast majority of our innovation initiatives deal in the realm of known science. When I hear engineers say “we don’t know how long it’s going to take… could be a month, could be a year”…it sounds like a cop-out.

Integrated Product Launch

Integrated Product Launch

Last week I wrote about a client that was using their annual budgeting process as a substitute for portfolio management. This week, I had another illuminating conversation with a Kalypso client in the high tech industry. This organization is seeking to dramatically shrink its product development cycle time from more than a year to something closer to six months. Seems like a tall order, especially given that they are pretty good already.