Financial Impact

Innovation Measures #5 – Forecast Degradation

Innovation Measures #5 – Forecast Degradation

The metrics we have been discussing over the past couple of weeks were designed to be either predictive or to measure historical effectiveness of investments in innovation. Today we look at tracking a set of numbers that should help us improve the ability of the organization to predict the financial impact of individual initiatives. The constant and consistent degradation of forecast revenue and margin as a new concept works its way through the development cycle and into market is a common problem.