Another of my favorite fallacies is that innovation spending is correlated with innovation output. This is another example of weak inference and insufficient evidence. Thinking that you need to spend more to get more can lead managers to make the wrong assumptions about what it takes to deliver growth.
Years of sloppy thinking have left a residue that is potentially harmful to our efforts to deliver organic growth from innovation. A fallacy is an argument that uses poor reasoning. Fallacious arguments are not necessarily untrue, but when unchallenged and unproven they can lead others to make bad decisions.