Culture of Innovation

Responsibility #8 – Nurture Culture

Responsibility #8 – Nurture Culture

The Chief Innovation Officer must look beyond strategy and process to create and nurture a culture conducive to innovation. This can be a tremendous challenge in large, established enterprises that have been focused on efficiency for decades. Nurturing a culture of innovation means redefining success for those that work in the functions supporting innovation. It doesn’t mean changing the entire company.