Innovation is complex and there is no single secret to success. The most powerful lever available to the Chief Innovation Officer, however, may be the measure, analyze and act cycle. Innovation thrives on clarity and a good measurement system can generate insight into what is driving results. This enables you to fine tune your innovation engine and do more of what works.
Over the next few weeks I am going to write about specific innovation metrics and measures. I will define a metric, explain what it can tell you, and identify the measurement and behavioral challenges associated with each. There are scores of individual metrics that may be useful in certain circumstances. I will focus on the dozen or so that I believe have the most predictive power and that generate the most insight.
Before we dive into individual metrics, there are a few things to think about when designing a system of metrics for the organization. My first advice is to ensure that you align your measurement system to your business and innovation strategy. If you believe that what gets measured gets done, then it is important to build a system that supports your innovation goals and doesn't distract from the results you are trying to achieve.
Lastly, using a measurement system just to monitor innovation performance misses the real value. The system should allow you to gain insight into why performance is what it is and enable you to act on what you learn. This is the measure, analyze and act cycle that creates the learning culture that is so important to innovation. Instead of focusing on the metric, we should be focusing on results and using measures to help understand what delivers the results we seek.
Please let me know what you think about the individual metrics as I cover them over the next few weeks. As always, I welcome your thoughts, comments and ideas.