Saluting Innovation @ Electrolux

Saluting innovation at Electrolux for implementing an “innovation triangle", bringing together the design, research and development, and marketing departments to make cohesive decisions on new products. They took a first stab at this process with the introduction of the UltraCaptic. While bagless vacuum cleaners were quickly gaining market share globally, Electrolux decided to introduce a model that would differentiate itself from competitors. After pinpointing post vacuum cleanup as the most aggravating element in bagless vacuums today, they designed the UltraCaptic with a unique Compact & Go solution. No more clouds of dust while emptying the container! The new design compacts dust for a controlled release. Super easy and super clean. We salute Electrolux for changing the way they tackle design and development to create products that make our lives easier.